Manager - Sales and Trade Development Cross Rivers.Sales and Distribution

Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations. To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Reports To: General Manager - Regional Operations South

Division: Sales and Distribution

Mission

• Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
• To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Description

• Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
• Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
• Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
• Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
• Ensure standard look and feel across all MTN retail outlet types in the territory
• Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.
• Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.
• Coach and develop Regional Sales and trade development team
• Build and maintain relationships with internal and external stakeholders in the region

Education

• First degree in any related discipline
• Fluent in English
• Possession of a master’s degree may be an advantage